This is the ultimate target of all marketeers. You spread a sales message, a customer reference, and the recipients love it. It happened in September 2001. Saab won a tender for cars for the Prague castle, the residency of the president of the Czech Republic. At that time it was Vaclav Havel.
Seven gorgeous 9-5s landed on the castle, an important fleet, which was intended to run 60.000 kilometers a year.
Btw. Vaclav Havels probably most driven car was this Lancia Kappa, which is also a very nice car.
Source: Suchomel Auto
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