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Sunday, January 8, 2012

2011 Automotive color popularity by DuPont

The popular annual car color popularity report for 2011 is here. It is coming every year from DuPont :

Europe (click on the picture to get hi-res version) :
































In comparison to the 2010 charts no dramatic change, only minor. Europe is conservative. Unfortunately. DuPont changed a bit the the measurement, instead of 11 clolors in 2010 they measure 10.

Following table shows the differences :

Colour
% in 2011
% in 2010
% change
Black
25
24
1
White
20
14
5
Gray
18
19
-1
Silver
15
17
-2
Blue
7
9
-2
Red
6
7
-1
Brown / Beige
5
5
0
Green
1
1
0
Yellow Gold
1
1
0
Purple
n/a
1
n/a
Other
2
1
-1

The main difference is, that white color increased popularity at the expense of Gray, Silver and Blue. It is true, in every car dealership disregard the brand is at least one white car, if not the majority. I assume this chart are about new cars, e.g. side-effect of production planning.

I like black cars, but what is going on here ? The first four colors are basically black & white. Are the europeans more and more colour blind ?

Here is the global chart :
































For more regions (13 together) follow this DuPont link, which is the source of this information.

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