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Thursday, February 17, 2011

Saab four seasons convertible

Saab was pushing the four season capability of it's convertibles. Disregard, if it is a competitive differentiator or not, it is a full truth and fun.

I've found two great ads :

for the 900


for the 9-3 2nd generation

I was hit by this campaign and of course i've tried. Since that, now in winter I do it often - just pull the roof down and drive a bit. It's great feeling, with as well as without the wind deflector. Here's the proof :

Just watchout on the wet streets even if it's not snowing or raining.

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